User Experience

User Interface Design that keeps visitors returning over and over again.  User Centred Design is something that web designers love to hear. It can be referred to as UX (User Experience) design and UI (User Interface) design but at its heart User Centred Design refers to creating websites and apps with the end user in mind.

The desire inherent in this pursuit is to make browsing and purchasing from a given website as simple and enjoyable as possible. This is a great approach and it can have marked benefits for your business and it’s website including:

  • Decreased bounce rates
  • Improved conversions
  • Increased customer loyalty

 

UX desing is something that should be seriously considered by businesses and it increasingly essential in the sophisticated online arena. If you make the experience on your website better visitors are likely to have a more enjoyable time, the more likely they are to stay and browse, and the greater the chance of a sale or conversion.

Ideally visitors will enjoy your website so much that they’ll recommend you to friends and increase your business’ potential. Online customers are no different to offline ones – they all want validation, they want to feel hear, and above all they want to feel valued. If you find that your business is suffering from a poor bounce rate or conversions are disappointing then it’s time that you considered a better user experience.

UX isn’t an ‘add on’

UX is something that should be integrated into your business and its web projects. User centred design is something that should be fundamental to online businesses and every website built by Spring Media Design is optimized to perform for your visitors. We also develop our websites to provide you with the best possible conversions.

We test everything we build rigorously, we consider and implement intelligent site architecture and we devise slick interfaces. Our smart and considered market analysis helps us to build websites with good UX at their core.

If you’re bounce rate is higher than you want it to be, if you want to inspire customers and achieve real engagement, then get in touch with Cornwall’s Spring Media Design team. We’re forward thinking and we place you first.

Call us on 01326 368352

Or send us an email via hello@springmediadesign.uk